Episodes
Monday Sep 07, 2020
Episode 7: Preparing for a Social Media Strategy
Monday Sep 07, 2020
Monday Sep 07, 2020
Wondering what steps you should take before creating a social media strategy? In today’s episode Leila discusses how to evaluate different aspects of the market and use the SWOT analysis to create the most effective social media strategy for your brand. Make sure to follow More Than Likes on Podbean to stay up-to-date on the latest episodes!
Monday Sep 07, 2020
Episode 6: Engage Your Target Audience
Monday Sep 07, 2020
Monday Sep 07, 2020
Engaging and building a conversation with your target audience on social media can be challenging. In today’s episode Leila covers how understanding the foundational concepts of social media are key to fostering a relationship with your audience. Make sure to follow More Than Likes on Podbean to stay up-to-date on the latest episodes!
Monday Sep 07, 2020
Episode 5: How to Find Your Target Audience
Monday Sep 07, 2020
Monday Sep 07, 2020
In today’s episode of More Than Likes Leila reviews tools that can be used to determine which social media channels your target audience is using to better reach and engage with them. She covers looking at industry reports and infographics as well is determining which social media platforms are most prevalent in your industry. Make sure to follow More Than Likes on Podbean to stay up-to-date on the latest episodes!
Monday Sep 07, 2020
Episode 4: Evolution of Social Media
Monday Sep 07, 2020
Monday Sep 07, 2020
Today Leila explains why it is important for your brand to have a strong foundation to be able to evolve with social media. She reviews how social media channels have changed over time and how it has allowed brands to create a more dynamic relationship with their target audience. Make sure to follow More Than Likes on Podbean to stay up-to-date on the latest episodes!
Monday Sep 07, 2020
Episode 3: Foundational Concepts of Social Media
Monday Sep 07, 2020
Monday Sep 07, 2020
In today’s episode Leila covers foundational concepts to better understand social media at every level. This includes the expansion of the traditional “4 P’s” of marketing as well as the evolution of the customer life cycle. Make sure to follow More Than Likes on Podbean to stay up-to-date on the latest episodes!
Friday Jul 20, 2018
Episode 2: Defining Social Media
Friday Jul 20, 2018
Friday Jul 20, 2018
In the second episode of More Than Likes, Leila reviews the definition of social media, provides an overview of how the evolution of the internet has changed traditional marketing and covers one of the foundational theories of social media. Make sure to follow More Than Likes on Podbean to stay up-to-date on the latest episodes!
Wednesday May 23, 2018
Episode 1: Welcome to More than Likes
Wednesday May 23, 2018
Wednesday May 23, 2018
Is social media about the likes? Or is it more than just likes? Here is the first episode of the podcast series, More Than Likes!